G-Star Raw Introduces Elwood RFTPi Sustainable Denim
19-03-2018
G-Star Raw has introduced the Elwood RFTPi, the first denim range to receive the Cradle to Cradle Institute of Cradle Innovation Certificate in California. Get a durable product by developing the cleanest indigo dye, using organic cotton and removing non-recyclable parts such as zippers.
According to Frouke Bruinsma, founder of the corporate responsibility division, indigo dyes use 70% less chemicals. Washing techniques are also cleaned up using sustainable technologies and renewable energy to recycle and recycle 98% of water.
Sustainable development processes can be assessed by each brand through the Cradle to Cradle Institute. The company has been working on the project for the last two years.
The denim industry is one of the most polluting in the world.
Source: http://agtek.org.vn
