IVY Fashion officially announces the cooperation with ELLE to launch the exclusive fashion collection "ELLE x IVY moda - Parisian Mode" for the Fall / Winter 2017-2018 season in Vietnam.

This is considered a pioneer step in the Vietnamese fashion market when the first time a Vietnamese fader has embarked, signed a comprehensive strategic cooperation with a world-class brand. With a history of more than 70 years developing from a fashion magazine, ELLE (based in Paris) is a brand too familiar to fashion enthusiasts. Considered to be one of the "bible of fashion", ELLE has always represented the trend of fashion and delicate aesthetic. On the other side, IVY moda is also very successful with the most prominent fashion brand image in Vietnam. With wide showroom system and diverse product portfolio, IVY moda holds a significant market share of the fast fashion market in Vietnam.

After nearly two years of work, the two brands have decided to launch a collection of collections in the form of "collab" (cooperation) with the name ELLE x IVY moda - Parisian Mode. Two brands, with two different personality but with the same endless passion for fashion, this collaboration will give the tastes of an interesting experience of owning the Parisian-charged costumes. Elegant but extremely charming, easily and conveniently at IVY moda
The designs in these BSTs will be inspired and carefully selected by the fashion designer team of ELLE magazine (France), led by veteran stylist Tamara Taichman. In conjunction with that, the designers of IVY moda will have a harmonious variation to the top trends become suitable for Vietnamese women. This unique combination will create exclusive outfits that can only be found at ELLE x IVY fashion.
Taking the theme of the polite, subtle fashion of the Parisian woman - home of ELLE magazine and the cradle of contemporary fashion - Parisian Mode will include 06 small collections, showing trends The most celebrated fashion for the fall of 2017 - 2018. Some of the poetic themes of Parisian Mode can be named: Military Chic, Swinging London, Alice in Wonderland, Rock Attitude .... From 16.10.2017, limited to selected showrooms of IVY

Internationally, ELLE has always been extremely strict global standards, and the partnership with the fashion brand also represents a turning point in IVY's new fashion strategy, bringing world fashion to closer to domestic tastes, asserting to consumers the quality of Vietnamese fashion in the storm of landing foreign brands in Vietnam.
On the other hand, this combination also expresses ELLE's ambition to cover the public image and bring its brand into the Vietnamese retail market when it joins the leading fashion brand of the village. Vietnamese fashion with the system stores, agents have been covering the country with record market share for many years.

Source: lofficiel.vn